

Here to Support You, So You Can Focus on What Matters Most
Our mission is to support small businesses by providing friendly, personalized services that make your day-to-day easier. We’re passionate about helping local businesses thrive by taking care of the behind-the-scenes tasks so you can focus on your customers, your goals, and your community.
Our Story
Authenticity | Empowerment | Creativity | Connection
Hey there — we’re Robyn and Abby, the sister duo behind Robyn Lafond Virtual Assistant. And while we spend our days helping small businesses show up online with confidence and clarity, this all started in a much different place... Back when Robyn was managing a local women’s clothing boutique in Sarnia, she loved creating content that felt real. As a plus-sized woman working in a store that primarily carried smaller sizes, she made it her mission to showcase her OOTDs with pride — not just to sell clothes, but to empower women to feel confident in their own skin. And turns out? People loved it. One day, a coworker who was launching her own business asked Robyn to whip up a few posts to promote her upcoming event. Robyn said yes — and the posts took off. That tiny spark lit a fire. Around the same time, the boutique shut down for a month-long revamp. Robyn found out that her management position would only last another month after reopening. With her partner at home struggling with health issues, she knew she wanted something more flexible. Cue the late-night scrolling through “Make $30K as a Virtual Assistant” videos (yep — we’ve all been there 🙋♀️). Instead of just watching, Robyn dove in. She poured time, energy, and money into learning everything she could — and booked her very first client before even finishing her boutique contract. From there, she said yes to every opportunity she could get her hands on, partnering with a wide range of amazing Sarnia-Lambton businesses to learn the ropes and expand her skills. The following year, Robyn took on a role at The Inn of the Good Shepherd as a receptionist and digital marketing assistant. Working for a well-known nonprofit gave her a chance to work on a bigger scale, fine-tune her strategy, and create impact-driven content for her hometown community. She later accepted a contract as Executive Assistant — but with that role being a full plate, she knew she couldn’t do it all alone anymore. Enter: Abby. Ten years younger, newly single, and a toddler mama working part-time reception at Custom Glass Tinting, Abby was looking for a little extra income and a little more purpose. Robyn offered her a few basic admin tasks to get started. But it didn’t take long to realize… Abby was a natural. She quickly took over the inbox, client leads, and backend organization (bless her). Robyn handled the strategy and creative, while Abby became the operational glue. The partnership just clicked. And while we definitely had our sister fights growing up (we’ll spare you the details 😅), today we’re each other’s biggest hype girls. We’ve both been through hard seasons — breakups, burnout, big life pivots — but what keeps us grounded is this: showing up for each other and helping you do the same in your business. So, whether you're here because you're overwhelmed by social media, lost in your inbox, or just tired of doing it all yourself, we see you. We get it. And we’ve got you.

Digital Marketing Rooted in Heart, Reliability & Purpose
Connection over perfection
Tailored support that feels like part of your team
Reliable systems that keep your biz running smoothly
Creative strategy that helps you shine online
Who We’re Here For
We’re not for everyone — and that’s okay. But if you’re a small business owner who’s wearing every hat, burning the candle at both ends, and whispering “I just need help” at your laptop at 11pm… then we’re probably your people.
We work best with:
01
The Overwhelmed Small Biz Owner
You’re passionate AF about what you do, but marketing? Showing up online? Posting consistently? It’s just not happening — and honestly, you don’t have time. You need someone who gets it and can help you actually show up like the expert you are.
02
The Heart-Led Creative
You’re a maker, coach, stylist, wellness pro, artist, or nonprofit powerhouse. You’ve got the drive and the vision — you just need some strategy, structure, and support behind it to really shine online.
03
The Tech-Tired Entrepreneur
You’ve Googled “how to start an email list” 16 times. Funnels, websites, automations, scheduling tools… it’s all too much. If tech makes you want to throw your laptop out the window, we’ll handle it for you. No sweat.
04
The Ready-To-Delegate CEO
You know your time is better spent growing your business — not stuck in your inbox or fiddling with Canva at midnight. You’re ready to hand things off and trust a team that treats your biz like their own.
05
The Real Connection Seeker
You don’t want a cold, corporate experience. You want real convos, clear communication, and a team that actually checks in on you. Bonus points if they hype you up in your DMs (because we absolutely will).
We’re based in Sarnia-Lambton, but we’ve worked with incredible clients across Ontario and beyond — because when the vibe’s right, distance doesn’t matter.
If you’ve ever said,
“I know what I want to say… I just don’t know how to post it.”
“I need a website… but I don’t even know where to start.”
“I can’t keep doing this all on my own.”
Then hey — that’s where we come in.
We’ll bring the strategy, the systems, the creativity, and the consistency. You just keep doing what you do best.
Locally Loved & Trusted
Wondering why you should choose us?
We’ve proudly partnered with some of the most recognized and respected businesses across Sarnia-Lambton — from nonprofits to boutiques, wellness brands to trades. Our community knows we show up and deliver.
Award-Winning Support
Two-time winner of Sarnia Community Votes (2023 & 2024) — because when your work is rooted in heart and hustle, people notice. Our clients voted, and we couldn’t be more grateful.
We Actually Care
This isn’t just business to us — it’s personal. We treat your biz like our own, celebrate every win with you, and keep showing up through the messy middle. You’re never just a number here.
